214%
Traffic Increased
- Proportionate growth in
ad revenue
Our Goal
“Identify & work on any vertical with highest traffic potential, without putting any effort on content creation.”
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Raftaar provides comprehensive and latest news on politics, arts, entertainment, events in India and around the World which are aggregated from various sources all over the world. They are one of the leading brands in showcasing news and latest updates.
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The Challenge
What Worked!
Raftaar brings the latest News & top Breaking headlines on Politics, Current Affairs,Sports, Business and Bollywood News in India & around the World.
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- By assessing system wide CTR we picked up Shabdkosh.raftaar.in Insuring efficient search engine crawling by flattening information layering from 1000+ layers to 4 layers.
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- Strengthening dictionary context of the system by restructuring information architecture (English to Hindi & Hindi to English)
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