4%
Conversion Rate Increased
-
114%
Converted Clicks Increased
Our Goal
“Improve Lead Generation Conversion
Rate Of Paid TrafficIncrease donation amount
per 1000 visitors by 40% in 6 months duration”
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We’re able to see all of our campaigns, whereas before we’d have to go back and forth between profiles and spreadsheets. Now, we can stay on top of everything, making sure that we can tackle both long and short campaigns and are always efficiently managing budgets.
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The Challenge
The Ideation
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- Use of Long Tail Keywords in Broad Match Modifier
- Exact match keywords
- Optimize CPC due to low budget
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- Put negative keywords from search terms on regular interval of time
- Cross Device Negative Keywords
- Keywords Expansion
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- Removal of Duplicate Keywords
- Landing Page Optimization
- Device Optimization
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