Compare Policy
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Compare Policy is an IRDAI licensed Insurance Web Aggregator, providing insurance buyers an online platform to compare and choose the best-suited plan. Offering their customers with the opportunity to compare premium rates for all leading Insurance players, compare their prices, key features and make an informed buying decision.
Goal
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“Improve Lead Generation Conversion Rate Of Paid Traffic”
Ideation
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We have develop comprehensive strategies for achieving our goals. This is a more efficient way to achieve the target.
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- Long Tail Keywords in Broad Match Modifier
- Exact match keywords
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- Optimize CPC due to low budget
- Put negative keywords from search terms on regular interval of time
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- Cross Device Negative Keywords
- Keywords Expansion
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Result
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CPA reduced to 157.43INR
Converted Clicks increased from avg. 150 to avg. 1000
