Web and App Analytics

Effective attribution web analytics relies on the proper tools to study consumer behavior. We collate and cross reference data from a number of tools, including Google Analytics, Google Ads, Facebook Ads, LinkedIn Ads, Google DV360, Google Analytics 360*, Appsflyer, Google Firebase.

We include all stakeholders whose roles & responsibilities directly impact goals and KPIs of your business. We conduct workshops for understanding KPIs, Metrics & Dimensions for comprehensive data capturing & visualization.

We focus on clusters & segmentation level analysis instead of any single use data analysis. In cases where we do take access of personal identifiable information, we sign very stringent NDA & Data processing agreements with all our clients.

Without web analytics and reporting, you will be unable to back profitable business decisions. We provide standard monthly reports besides providing a range of other customized reports to suit your bespoke business requirements.. We leave no stone unturned to bridge the gap between the consultant and client.

For every client campaign, our dedicated account managers will be able to guide you through any questions or queries you may have. We understand that piles of data can be complex and difficult to get your head around. We aim to make data easy to understand. We will segment data sets to ensure that they answer any questions you may have.

We focus heavily on ensuring optimal availability of skilled resources for all our projects. As a wide variety of skills are required for successful execution of projects we never compromise on it. We do offer full or partial resource availability, should your project require it.

We recommend that our clients spend at least 1% of revenue or 5% of their advertising & marketing budget in analytics tools and resources. In a 12 months window, the analytics project normally delivers 10X ROI.